If a business owner wants their business to be successful, he or she needs to know what current and potential customers think of their business. If a business’s reputation is not favorable, then it’s not likely the business will last for long. One way to know what customers think of your business is to survey them. Below are some of the best tips to keep in mind when surveying customers online.
Build a Great Survey
Building a great survey is easier than you might think. There are many websites that allow businesses or individuals to make surveys for free or at a low-cost. One of the most popular websites that provide this service is Survey Monkey. On websites like this, you can make the survey (with all the questions and answers included) simply, just by typing whatever you want in the provided boxes.
As some general advice for creating surveys, it’s best to keep the surveys as short as possible. Customers don’t like to take surveys that take all day. Keeping the questions short as well can also encourage customers to complete the entire survey.
Share the Survey
A survey won’t do much good unless people actually take it. There are a variety of ways to get your survey out there. One way is to simply embed the survey on your website, in the form of a widget. By doing this, anyone who goes to your website can see the survey.
Another way to get the survey out is to post a link to it on social media. This way, anyone who “follows” your business’s page can share the survey with their friends. If you only need a one-question poll, many social media sites, like Twitter and Facebook, let a page/profile make a poll right on the site, without the need of adding a link to an external site.
Analyze the Data
Once the surveys are completed, it’s time to take a look at the data. It’s best to save the data in a spreadsheet, as to more easily compare the results. Use the collected data to make the necessary changes in your business to attract new customers or keep old customers for longer. Using demand forecasting can also help a business owner to know how making these changes based on the survey could affect his or her business.
So, there you have it! Follow these quick tips to make a survey people want to take, share it so people can actually take it, and take a close look at the data! Once you do all this, you can make the changes customers want to see!