You probably spent considerable energy, time and money in designing your business website. It’s like that baby you don’t want to let go off. Here’s the thing – Even the most perfect websites must be redesigned at some point. Some of the best themes at a given point may seem outdated two years later, and it would reflect in website traffic and rankings. So, when should you really consider redesigning your website? Is this the right time to hire a website designer Singapore?
We talk of some of the tell-a-tale signs that cannot be ignored.
Because you are concerned about the bounce rate
Bounce rate, for the uninitiated, refers to the number of visitors who only visit the home page of a website. If the bounce rate is too high, it simply means that the website is unable to hold on to its traffic, and that could be a warning sign about the design. User experience is often the prime reason why a website is not faring as expected, and you may consider redesigning the entire thing.
Because there is no traffic
While the lack of traffic could be because of inadequate marketing effort, but you have to consider if the website design is also a reason. There is always a phase when the traffic is high, and when the numbers start dropping beyond what you have imagined, it should be considered as a mark of website problems.
Because the website is too old
If you haven’t really changed your website in the last three to four years, you have to change the theme and design as soon as you can. Keep in mind that website design and trends evolve every passing year, and if your website feels outdated and not in sync with the current trends, it could mean loss of traffic and trust of consumers.
Because there is not enough content
New websites designed by top agencies are anything but static. These portals have amazing content, and new posts and informative stories are being added every other day. You have to consider if your website has enough “meat” to hold on to visitors, and for that, just having a blog section is not enough. You have to redesign the website.
Because rebranding is critical
Sometimes, when a website is not performing as expected, owners choose to redesign the entire theme and layout, so as to present it as a fresh portal. That’s often how rebranding works, and it is a critical aspect that must be considered, especially when you are trying hard to push for marketing and are not happy with the basic results.
Because you have changed your marketing goals
Your website is the face of your online marketing campaign, and if the latter has changed, you may have to redesign the website from scratch. It is also necessary to decode and evaluate how marketing goals, and things like SEO, influence the design of the website. If you can find an agency that can handle everything from SEO to web design, it could be a big plus.
Because it’s not optimized for mobile
Designing a website that works on all screen sizes is an absolute must. You have to ensure that the portal is not only responsive, but also visually appealing, so just tweaking the design may not be a good idea. You want to be sure that the mobile website is fresh, unique and is engaging for the audience.
If you see of these signs, don’t hesitate in spending on a new website. It could be the investment that can turn around your brand’s online presence.