Choosing an analytics platform that accurately reports data back to its user is essential for measuring mobile application performance indicators, optimizing mobile application marketing campaigns, and maintaining clients’ satisfaction when operating the mobile application. The analytical systems available for developers enable users to outcompete competitor products and further enhance the business brand.

Why mobile development analytics?

With the various software and programs currently available for developers, a robust analytics platform assists users with data collection and interpretation while showcasing compatibility, integration, and in-depth data metrics. To better manage the advantageous features of a mobile development analytics platform, A mobile app development company, such as Sunlight Media in Los Angeles, assists developers with identifying reporting tools and data that best boost mobile app performance and promote higher user engagement for mobile applications. Most importantly, mobile app developers with app analytics better configure the user experience and potential interface problems associated when working with a mobile application.

From the data collected from its users, App analytical helps developers achieve insight to determine if additional features to the mobile application would improve value. Using insights from an app analytics platform helps developers apply different strategies to promote social media, eCommerce, or Application Programming Interface (API) performances.

Marketing analytics

When combining developing an analytic platform for mobile applications, users obtain analytics for marketing purposes. In particular, marketing metrics consist of data such as tracking users on Apple and Google Play stores’ distribution platforms. For alternatives, here are the Top 5 App Stores to use for your smartphone. Other marketing data monitored include app downloads, in-app purchases, monetization features, promotional media, and content engagement.

Performance analytics

Unlike marketing analytics, performance analytics offered on a mobile application analytics program enable developers to use useful and easy-to-read metrics to boost app performance. Performance analytics focuses on more internal machine data rather than user interactions. These metrics guide developers to construct mobile applications that perform better on different smart devices, allow further optimization, and prevent complexities during payment transactions and user interface processes.

In-App Analytics

In-app analytics comprises information about the functions and features users interact with inside a mobile application. Developers measuring user in-app metrics examine data like the Application Programming Interface (API) frequency, event tracking, demographics, and user behavior. As a plus, a better understanding of users’ preferences and behaviors orients developers to focus on opportunities to drive income and conversions.

Mobile Analytics Platforms

Various mobile analytics platforms assist developers differently. Understanding which mobile application analytics system to use relies on how the platform collects App and user data monitors customer behavior, handles cache analysis, and attribution.

Firebase

Firebase is popularly known as a mobile application analytics and development platform. The program measures Key Performance Indicators (KPI) and offers tools such as conversion advanced, user engagement, revenue, audiences, funnels, user properties, retention, stream view, and debug view. Within the event report, Firebase users view analytics such as session startups, content views, updates, and optimization scores.

Additionally, the Firebase development platform features Crashlytics, which issues useful data to identify incorrect codes and enhance app performance with Google Tag Manager. Other measurements within the Firebase mobile analytics include data that tracks user page views, page scrolls, outbound clicks, site searches, video engagement, and file downloads.

Facebook analytics

The Facebook Analytics reporting platform offers users simple and effective reporting metrics to monitor user and business data. Facebook Analytics consists of features to track revenue, funnels, conversions, and cohorts. Developers take advantage of the Facebook Analytics capabilities to define various marketing channels as various sources for reporting. From this application, users gain access to behavior-oriented reporting tools that measure growth, engagement, and monetization.

Growth metrics on Facebook Analytics include data on user activity, new and existing client data, and individual productivity. The Engagement Metrics offers analytics on measurements such as most purchase revenue, shares, app launches, comments. Monetization metrics showcase values for paying, subscribed, and new mobile users.

Additional metrics in Facebook analytics include people, events, and revenue reports. These system features enable developers to configure or update new mobile applications around specific demographics, app promotions, and quantified sessions.

Amplitude

Amplitude, a product analytics platform, is a mobile development analytical platform that helps developers understand client interactions with mobile applications. With this system, users customize values and attribute data with dollar values—also, Amplitude users setup different cohorts with various conditions for the user.

Tag Management Systems

For better data collection and in-sync modification tracking across multiple devices and platforms, developers apply tag management systems to release new or updated versions of mobile applications without extensive mobile app management. Software such as Google Tag Manager, Adobe Launch, and Tealium provides the essentials for enhanced cross-platform integration and mobile app development for users to attract and retain existing mobile app users.

API Hubs and CDP’s

Alternative mobile analytics software include Application Programming Interface (API) hubs and Customer Data Platforms (CDP). Application Programming Interface Hubs allow users to send data to a single central platform and distribute data from servers, not individual applications.

In essence, lighter applications ensure better optimization for mobile app performance.

Customer Data Platforms (CDP) act like API hubs but are more compatible with Customer Relationship Platforms (CRM) offline imports. In return, CDP work with more enriched data before sending data directly to analytics platforms. Additionally, the Customer Data Platforms manage higher efficiency for mobile applications to prevent higher network bandwidth consumption, which increases overall battery performance. To explain, fewer SDKS imply less marketing vendors needed to load applications and also ensures seamless updates.

Conclusion

Developing an App analytics strategy for data tracking assists developers with the incentives to develop strategies that better promote a mobile application for increased conversions, user engagement, and compatibility with social media and eCommerce sites. With the assistance of analytical and data-driven systems available for developers, users better identify indicators that inhibit mobile applications while tracking user behaviors that generate more app conversions, attract more mobile traffic, and raise brand value.

Bio

Jhonathon Badalof works in Downtown Los Angeles as a content writer for Sunlight Media LLC. specializing in mobile app development, web design and digital marketing content. His focus is providing and assisting professionals and businesses with solutions to better promote their brand.